May 04, 2014

--> It's been nearly 10 years since Menasha's Downtown Supervalu store closed, ever since then residents and the City have been committed to seeing a new grocery store in the neighborhood. The much loved store still comes up in conversations on the sidewalk with suggestions of did you every contact “blank” to see if they would be interested, or could we try a Coop, or just what is the possibility of getting the store back. The dream of a downtown grocery store refused to die in Menasha and now it appears that the dream will come true.
Mike Novak and Paul Fassbender are the operators behind the proposal both with long histories in the grocery business and familiarity with Menasha. You'll recognize them as the faces behind Avenue Markets in Green Bay, neighborhood grocery stores similar to the store so many remember in Menasha. One of Paul's first jobs was bagging groceries at the Menasha store, and Mike had a history with SuperValu before they began operating the Green Bay stores.

Plans call for the existing building to be renovated with little more than the exterior walls remaining. The store will feature a completely new interior layout with modern fixtures and shelving, new floors and new graphics. On the exterior all you'll recognize is the placement of the building with new wall surfaces, landscaping, and parking lot.

The City has been working with the operators, Keller, and Community First for several months to ensure the success of the project.  The project area is part of TIF 10 and had been envisioned at the inception of the district several years ago.  The City is also working to secure Community Development Investment Grant funding from WEDC and the best price for the property.  

The first step in converting the long vacant building back into a thriving grocery is the application and public hearing for a special use permit which will be started at Tuesday's Plan Commission Meeting, with a development agreement following. Plans are for the store to open in Fall of 2014.

Dreams can come true!  This store will play a pivotal role in the surrounding neighborhoods making them stronger and more desirable places to live. 



  1. I use to work in the deli at the old Super Valu. Paul Fassbender was my boss. He was a great boss. I'm so excited that he is part of bringing it back to Menasha. Thanks Mike and Paul!

  2. I think its a great idea.

  3. I used to work for Paul in Green Bay. He's a great person to work for and I think will do good things with this building.